Shortly after mlm got started some 40 years ago the concept of making a list came into play. The new school says throw your list out the window and the old school says its the most important thing you can do for your business. The truth of the matter is that their both right, sort of.
Here is the deal, mlm is 90% prospecting/recruiting and 10% everything else. Prospecting is about adding to your list and recruiting is about working your list. While these two words don’t normally bring about happy thoughts by network marketers, I can guarantee that I’m not thinking about them in the same way you are.
What is prospecting? To prospect means to search or look and therefore by default what they are looking for. Instead of search and look most people try to transform and change.
Let me clarify something: everyone IS NOT a prospect. This one concept alone could very well be one of the most dangerous, misunderstood and misused lines in MLM.
Viewing everybody as a prospect forces you to utilize all sorts of power persuasion techniques to convince people.
Naturally after going about the prospecting game this way most people end up quitting not long after starting. After all, you really do have to be a pretty good salesperson to be successful in the convincing business. People are pretty resistant to any kind of change these days if you’ve not already noticed.
We are looking for two categories of people to be specific.
First off, we are looking for people that are looking, by this I mean people that are actively looking for additional income, a home business or just looking for more. Now on the surface you may think that this would include everybody, but just the opposite is true. Most people are comfortably uncomfortable with their lives of quite desparation. We are looking for people that are already.
Secondly, we are looking for people that are already in. Remember we are in this for the long haul, even if somebody is already working with another opportunity the professional networker realizes that this is most likely only a temporary situation. The reality of the matter is that times change, mlm companies go out of business, they change comp plans, a thousand different things can cause distributors to get frustrated and quit.
The nicest part about people that are or have previously been involved in network marketing is that they are already sold on the concept to some degree or else they would have never gotten
started in the first place.
The beautiful thing about defining our target market is that they now become easier to find.
Think about it!
The more you define a niche or category of people the easier they become to find. There are magazines, online communities, newsletters, clubs and blogs dedicated to millions of quirky interests of people.
How exactly would you go about searching for an MLM prospect if everyone was a prospect? Wow people are everywhere this is great I’ll never run out of prospects… mmmm ya right.
Now start to think about where and how we can find MLM prospects in our target markets?
Think!
What do people that are looking for additional income do, more specifically, what do they search for off and online? What do people that are in (and most likely struggling with) mlm do and what do they search for off and online?
Would you like to know SPECIFICALLY how to find the right prospects?
How nice would it be to have these prospects PURSUING YOU?
And what if you could actually MAKE MONEY THROUGHT THIS PROCESS?
Head on over to www.mlmJediMaster.com/blueprint.htm to find out how to get prospects chasing you. Also be sure to check out my free MLM Training Manual
- MLM Jedi Master